Infusionsoft

Marketing Automation for Small Business

Infusionsoft is an all-in-one marketing automation solution for small businesses and entrepreneurs. It combines a CRM (Customer Relationship Management database) with an email marketing engine and an e-commerce platform. What makes Infusionsoft special is that all of these components are glued together with a highly sophisticated, yet easy to use, automation engine. Infusionsoft will automatically change the way it engages with your customers and prospects based on the actions they take. It’s outstanding for sales teams, for individual entrepreneurs and for anyone who falls in between.

Infusionsoft does 3 things for you

Convert Leads  []  Grow Sales  []  Save You Time

Here’s a real example:  Leads from your website or your brick & motor store can automatically be entered into Infusionsoft. Then, the marketing engine will turn on and will deliver the correct message based on what you know about your prospect and what they’re interested in. As they consume more of your marketing, Infusionsoft will automatically change what is being deliver to ensure that the right message is sent to the right person at the right time.  Once they become a customer, Infusionsoft turns off your marketing message and turns on customer messaging.

Key Infusionsoft Features

CRM

• Includes a full CRM

• Capture online and offline leads, then automatically follow up with them

• Unlimited segmentation of prospects, customers, vendors, etc.

• Calendaring and Task management

Email Marketing

• Marketing Campaigns and intelligent autoresponders

• Easy to use Email Design tools

• Analytics to track everything that happens with each email you send

• Integrated with Social Media Platforms

• Excellent email deliverability (Over 99%)

• Create and send automated email marketing campaigns

Sales Team Tools

• Tools for Sales Team Management

• Automated Lead qualifying and lead distrubution for your sales team

• Sales pipeline with automated triggers to change messaging based prospect stage

• Emails and other messaging can be delivered from a specific sales rep

• Automated After-Sale Follow Up

• TONS of reporting for sales reps, managers and teams

E-Commerce and Finance

• Online store front and shopping cart

• Discounts, Trails and Up sells

• Payment plans

• Inventory and fulfillment management

• Invoicing and automated collections

• Affiliate Program

What type of companies is Infusionsoft ideal for?

Infusionsoft is solely focused on Small Businesses and Entreprenrus.  Their 20,000+ users come from all types of businesses.  These include:

• Personal Services

• Professional Services

• Retail

• Sales Organizations

• Information Marketing

• Online Marketing

How easy is Infusionsoft to use?

Truthfully, there is some work that goes into setting up Infusionsoft. It’s not overly difficult, you just need to know what you’re doing. Not to worry though, Infusionsoft has a program where they will assign a marketing mentor to assist you.  Also, if you work me, I’ll personally mentor you in setting up Infusionsoft.